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Design is about creating elegant solutions to address user needs. The tricky thing is that most often we are designing for humans, and humans are complicated. People’s expectations and desires evolve over time. Sometimes design evolves to meet these changes, sometimes the design is the driver of the change. Regardless, a designer’s work is never done. This does not mean that design needs to be trendy, design can be timeless, but a great designer has a bent toward iteration and always has their ear to the ground.

Every problem presents its own unique set of characteristics, as such there is no one-size-fits-all process for coming to the best solution. The art of


design is about having a diverse set of tools and approaches, and determining when to apply each. To quote Maslow, “…it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail” — so always carry a hammer, a screwdriver, a pair of pliers, and a hex wrench.


Visual storytelling isn't about pairing a piece of content with an image; it's about determining the right way to represent the information to ensure that it is compelling and relevant for the right audience. When the visual aspect is at its most powerful, the impact and performance of the content is magnified.



Check out our subpages to learn more about:

Video & Photography


Graphic Design

SEO | Digital Presence

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